Tema završnog rada je Primjena modela B2B i B2C u elektroničkom poslovanju i primjer elektroničkog trgovanja Internet trgovine poduzeća Alles d.o.o. Početni dio rada opisuje nastanak i razvoj Interneta koji predstavlja osnovu elektroničkog poslovanja i razmjene podataka između računala. U nastavku rada detaljno je opisano elektroničko poslovanje te rad omogućuje uvid u pojedine modele poslovanja i različite kriterije po kojima se ono raščlanjuje. Praktični dio rada detaljno opisuje uslugu Internet trgovine trgovinskog poduzeća Alles d.o.o. te sve popratne čimbenike koji su potrebni za besprijekorno funkcioniranje usluge. Proces kupnje putem maloprodajne i veleprodajne Internet trgovine detaljno je opisan i potkrijepljen slikama.

The subject of this paper is the application of the B2B and B2C e-business models and the example of electronic commerce in Alles d.o.o. trading company. The initial part of the paper describes the development of the Internet, which is the basis of electronic commerce and the exchange of data between computers. Further in the paper e-business is described in detail and the work provides insight into specific business models and different criteria by which e-business breaks down. Practical part of the work describes e-commerce service of the Alles d.o.o. trading company and all the additional factors that are necessary for the smooth functioning of the services. The process of purchasing through retail and wholesale e-commerce is detailed and substantiated with pictures.