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SECONDARY PROMOTION ACTIVITIES
Ivana Marčinković (2019)
Polytehnic in Pozega
Social department
Cite this document

Marčinković, I. (2019). GRANIČNE PROMOCIJSKE AKTIVNOSTI (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:798725

Marčinković, Ivana. "GRANIČNE PROMOCIJSKE AKTIVNOSTI." Undergraduate thesis, Polytehnic in Pozega, 2019. https://urn.nsk.hr/urn:nbn:hr:112:798725

Marčinković, Ivana. "GRANIČNE PROMOCIJSKE AKTIVNOSTI." Undergraduate thesis, Polytehnic in Pozega, 2019. https://urn.nsk.hr/urn:nbn:hr:112:798725

Marčinković, I. (2019). 'GRANIČNE PROMOCIJSKE AKTIVNOSTI', Undergraduate thesis, Polytehnic in Pozega, accessed 18 November 2019, https://urn.nsk.hr/urn:nbn:hr:112:798725

Marčinković I. GRANIČNE PROMOCIJSKE AKTIVNOSTI [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2019 [cited 2019 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:112:798725

I. Marčinković, "GRANIČNE PROMOCIJSKE AKTIVNOSTI", Undergraduate thesis, Polytehnic in Pozega, Požega, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:112:798725

Metadata
TitleGRANIČNE PROMOCIJSKE AKTIVNOSTI
Title (english)SECONDARY PROMOTION ACTIVITIES
AuthorIvana Marčinković
MentorBerislav Andrlić (mentor)
Committee memberHrvoje Budić (predsjednik povjerenstva)
Committee memberBerislav Andrlić (član povjerenstva)
Committee memberMarko Šostar (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2019-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Promocija je u užem smislu proces komuniciranja sa tržištem, a upotrebljava se radi boljeg informiranja, podsjećanja ljudi na proizvode, usluge, ideje i dr. Promocija je podijeljena na dvije velike skupine, a to su osonovne i granične promocijske aktivnosti. Granične promocijske aktivnosti ubrajaju dizajn, ambalažu, usluge potrošačima i propaganda “od usta do usta”. Definirat će se granične promocijske aktivnosti i njihove aktivnosti. Ključnu ulogu ima dizajn, a definirat ćemo što je dizajn i navesti njegove vrtse, te koja je uloga dizajna u današnjem životu. Analizirat će se korisnici ugostiteljskih objekata, te želimo pri tome pokazati kako je dizajn bitna sastavnica ljudskog života.
Abstract (english)
Promotion is, in the narrow sense, a process of communication with the market, and is used for better information, reminders of people on products, services, ideas etc. The promotion is divided into two large groups, which are auxiliary and border promotional activities. Border promotional activities include design, packaging, consumer service and "mouth to mouth" propaganda. Limiting promotional activities and their activities will be defined. A key role has design, and we will define what design and designate its garden, and what the role of design is in today's life. Users of catering facilities will be analyzed and we want to show how design is an essential component of human life.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:798725
Study programmeTitle: Professional study of Accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2019-07-18 11:27:18