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undergraduate thesis
ŽIVOTNI CIKLUS PROIZVODA
2019. urn:nbn:hr:112:731578
Bušljeta, Tonka
Polytehnic in Pozega
Social department

Cite this document

Bušljeta, T. (2019). ŽIVOTNI CIKLUS PROIZVODA (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:731578

Bušljeta, Tonka. "ŽIVOTNI CIKLUS PROIZVODA." Undergraduate thesis, Polytehnic in Pozega, 2019. https://urn.nsk.hr/urn:nbn:hr:112:731578

Bušljeta, Tonka. "ŽIVOTNI CIKLUS PROIZVODA." Undergraduate thesis, Polytehnic in Pozega, 2019. https://urn.nsk.hr/urn:nbn:hr:112:731578

Bušljeta, T. (2019). 'ŽIVOTNI CIKLUS PROIZVODA', Undergraduate thesis, Polytehnic in Pozega, accessed 10 September 2021, https://urn.nsk.hr/urn:nbn:hr:112:731578

Bušljeta T. ŽIVOTNI CIKLUS PROIZVODA [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2019 [cited 2021 September 10] Available at: https://urn.nsk.hr/urn:nbn:hr:112:731578

T. Bušljeta, "ŽIVOTNI CIKLUS PROIZVODA", Undergraduate thesis, Polytehnic in Pozega, Požega, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:112:731578

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Metadata
TitleŽIVOTNI CIKLUS PROIZVODA
Title (english)THE LIFE CYCLE OF PRODUCTS
AuthorTonka Bušljeta
MentorMarko Šostar (mentor)
Committee memberAnton Devčić (predsjednik povjerenstva)
Committee memberMarko Šostar (član povjerenstva)
Committee memberHrvoje Budić (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2019-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
S obzirom da svaki proizvod ima ograničeni vijek trajanja i da prodaja proizvoda prolazi kroz određene faze i kreće se različitom brzinom i ima svoje potrošače, tako poduzeće odnosno proizvođač proizvoda nastoji razviti različite strategije kako bi se taj proizvod što dulje zadržao na tržištu. Svaki proizvod ima svoj životni ciklus koji prikazuje prodaju, profit, potrošače, konkurenciju, marketing i promociju od trenutka pojavljivanja na tržištu do njegovog uklanjanja. Nijedan proizvod nema isti životni ciklus, neki se dulje zadrže na tržištu, dok neki dožive samo nekoliko početnih faza, a osnovne faze životnog ciklusa su stvaranje ideje o proizvodu, razvoj proizvoda, uvođenje na tržište, rast proizvoda, zrelosti te opadanje proizvoda. U ovom radu životni ciklus proizvoda analizirat će se na primjeru proizvoda Vegeta.
Abstract (english)
Every product has limited life time and sale of product goes through certain phases and moves at differents peeds and hasit's customers, so the company or product manufacturer tries to develop different strategies to keep the product as long as possible on the market. Every product has it's life cycle that displays sales, profits, consumers, competition, marketing and promotion from the time of it's appearance on the market until it's removal. Neither one product has the same life cycle, some are longer on the market, while some experience only a few initial stages, and the basic life cycle phases are product idea, product development, product launch, product growth, maturity, and product decline. In this paperwork,product life cycle will be shown on the example of Vegeta.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:731578
Study programmeTitle: Professional study of Commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-07-19 10:32:02