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THE USE OF DIGITAL MARKETING IN ELECTONIC BUSINESS
Jelena Bandov (2016)
Polytehnic in Pozega
Social department
Cite this document...

Bandov, J. (2016). PRIMJENA DIGITALNOG OGLAŠAVANJA U ELEKTRONIČKOM POSLOVANJU (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:410256

Bandov, Jelena. "PRIMJENA DIGITALNOG OGLAŠAVANJA U ELEKTRONIČKOM POSLOVANJU." Undergraduate thesis, Polytehnic in Pozega, 2016. https://urn.nsk.hr/urn:nbn:hr:112:410256

Bandov, Jelena. "PRIMJENA DIGITALNOG OGLAŠAVANJA U ELEKTRONIČKOM POSLOVANJU." Undergraduate thesis, Polytehnic in Pozega, 2016. https://urn.nsk.hr/urn:nbn:hr:112:410256

Bandov, J. (2016). 'PRIMJENA DIGITALNOG OGLAŠAVANJA U ELEKTRONIČKOM POSLOVANJU', Undergraduate thesis, Polytehnic in Pozega, accessed 24 March 2019, https://urn.nsk.hr/urn:nbn:hr:112:410256

Bandov J. PRIMJENA DIGITALNOG OGLAŠAVANJA U ELEKTRONIČKOM POSLOVANJU [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2016 [cited 2019 March 24] Available at: https://urn.nsk.hr/urn:nbn:hr:112:410256

J. Bandov, "PRIMJENA DIGITALNOG OGLAŠAVANJA U ELEKTRONIČKOM POSLOVANJU", Undergraduate thesis, Polytehnic in Pozega, Požega, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:112:410256

Metadata
TitlePRIMJENA DIGITALNOG OGLAŠAVANJA U ELEKTRONIČKOM POSLOVANJU
Title (english)THE USE OF DIGITAL MARKETING IN ELECTONIC BUSINESS
AuthorJelena Bandov
MentorRobert Idlbek (mentor)
Committee memberKristian Đokić (predsjednik povjerenstva)
Committee memberRobert Idlbek (član povjerenstva)
Committee memberBojan Radišić (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2016-11-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Razvoj novih tehnologija označava bitan preokret i prilagodbu u svim poslovnim aktivnostima posebice kada su u pitanju marketinške aktivnosti koje zahtijevaju znatno više angažmana u smislu kreativnosti i inovacija. Temeljem toga, u sklopu ovog rada analizirat će se aktualne tehnike oglašavanja uz pomoć interneta, opisat će se njihova primjena, prednosti, nedostaci i učestalost korištenja u kreiranju digitalnih kampanja. Nadalje, obradit će se najvažnije tehnike digitalnog oglašavanja i kao bitan čimbenik u procesu kreiranja digitalnih kampanja, analizirat će se alati koji oglašivačima omogućuju detaljnu procjenu uspješnosti budućih kampanja. Kao zaključno, priložit će se praktični primjer na udruzi građana u sklopu kojeg će biti istaknute prednosti i učinci oglašavanja putem društvene mreže Facebook.
Abstract (english)
The development of new technologies brings significant shift and adjustment in all business activities, especially marketing, which requires considerably more work in the innovative and creative field. Based on that information, this paper is going to analyze the current online advertising techniques, describe their application, pros and cons and frequency of use in the creation of digital campaigns. Furthermore, it is going to clarify online advertising and analyze the tools that allow the advertisers to get detailed evaluation of the future campaigns success, which is important factor in the creation process of digital campaigns. At last, the practical example of citizens association will be included, which will clearly highlight online advertising advantages and efficency done via Facebook social network.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:410256
Study programmeTitle: Trgovina
Study programme type: stručni
Study level: stručni
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourcetext
File originBorn digital
Access conditionsRestricted access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2016-12-08 08:45:20