Marketing kontrola je skup postupaka za sustavnu kvantitativnu i kvalitativnu valorizaciju učinaka mikrosustava marketinga i njihovih determinanti, s ciljem da će se odgovarajućim korektivnim akcijama planskog, organizacijskog ili izvršnog karaktera, ovi učinci optimiziraju. U marketingu postoje različiti načini tipologije marketing – kontrole. No, najčešći su: strateška marketing – kontrola, kontrola efikasnosti, kontrola godišnjeg marketing – plana, kontrola profitabilnosti i kontrola djelatnosti. Uz pojam marketing kontrole vežemo i pojam kontrolinga, gdje je kontroling funkcija i podsustav menadžmenta kojima se pridonosi efikasnosti i efektivnosti u radu menadžmenta. Kontroling provodimo kroz sustave vrednota, planiranja, kontrole, informacijskog sustava, sustava organiziranja i sustava upravljanja. Uspjeh je najvažniji cilj poduzeća, te je upravo kontroling zaslužan mjerenje uspjeha poduzeća. U ovom radu se istražuje kako kontroling utječe na poslovni uspjeh poduzeća.

Marketing control is a set of procedures for systematic quantitative and qualitative evaluation of the effects of micro marketing and their determinants, with the aim that the appropriate corrective action planning, organizational or executive character, these effects are optimized. In marketing, there are different ways of typology marketing - control. But the most common are: Strategic Marketing - control, control the efficiency, control of annual marketing - plan, control of profitability and control activities. With the concept of marketing control and bind the concept of controlling where the controlling subsystem functions and their managers which contributes to efficiency and effectiveness in the work of management. Controlling conduct through value systems, planning, control, information systems, systems of organization and management system. The success is the most important goal of the company, and it is credited with controlling the measurement of success of the company. This paper explores how controlling influence on the business success of the company.