STRATEGIJA PROŠIRENJA BRANDA | Repository of Polytechnic in Pozega

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master's thesis

STRATEGY OF BRAND EXTENSION

Sunčica Solić (2013)

Polytehnic in Pozega
Social department

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Cite this item: https://urn.nsk.hr/urn:nbn:hr:112:717508

Metadata


Title	STRATEGIJA PROŠIRENJA BRANDA
Author	Sunčica Solić
Mentor(s)	Berislav Andrlić (thesis advisor)
Parallel title (English)	STRATEGY OF BRAND EXTENSION
Committee Members	Antun Marinac (committee chairperson) Berislav Andrlić (committee member) Hrvoje Budić (committee member)
Granter	Polytehnic in Pozega
Lower level organizational units	Social department
Place	Požega
State	Croatia
Scientific field, discipline, subdiscipline	SOCIAL SCIENCES Economics Trade and Tourism
Study programme type	professional
Study level	specialist graduate
Study programme	Specialist professional graduate study of Trade Business
Academic title abbreviation	struč. spec. oec.
Genre	master's thesis
Language	Croatian
Defense date	2013-07-12
Parallel keywords (Croatian)	brand branding
Resource type	text
Access condition	Access restricted to students and staff of home institution
Terms of use
URN:NBN	https://urn.nsk.hr/urn:nbn:hr:112:717508